Email has grown beyond an interpersonal communications tool into a business-to-consumer and business-to-business communication platform. It is the most effective, immediate, targeted and inexpensive way to directly reach customers, as well as the most widely used Internet based application today. Email has truly become ubiquitous, surpassing phone, fax, postal, and express delivery services combined.

An Email campaign is a exercise which results not only in sending in emails but also refining prospective & suspective customers.

An Email Campaign can be monitored through various technical processes with the help of Analytics to understand the effectiveness of the campaign.